Who We Are

The Personal Trainers at Freedom Fitness are certified fitness professionals and are personable to create a unique experience for each client. They are available to assist you in all aspects of your training program. Their friendly approach always ensures you'll receive the attention and compassion that you deserve. 


Jay LaFrance  

Owner and Personal Trainer 

ISSA Certified Fitness Trainer

ISSA Certified Youth Trainer 


As the owner of Freedom Fitness, Jay LaFrance is more than qualified to fulfill any fitness needs. He is a ISSA certified Fitness trainer that is capable of creating a diverse program specifically designed to strengthen and tone every area of the body. Targeting fat loss, muscle gain, and performance improvement are just some of the areas in which Jay specializes in. His vast knowledge on exercise techniques would be a heatlhy addition to any work out routine. Jay will help you set attainable goals and educate you on exercises, nutrition, and practicing a healthy lifestyle so that you can feel your best each and every day. Jay also provides the most challenging and engaging group training classes in Mandeville.  If you are looking for someone to hold you accountable, provide valuable guidance, and willing to take action, call today!



Cindy LaFrance



Working a full time job, being a mother and a wife has its challenges, however, Cindy still makes time for herself to work out at least 3 times a week to keep a strong, healthy body. Cindy loves animals, long naps on the weekends, and her group fitness classes with her peers! Cindy is responsible for all administrative duties as well as bookkeeping at the gym! She is devoted to providing the best experience for all members of the gym! 

Dalton LaFrance ATC, LAT

Certified Athletic Trainer

Sports Performance Specialist


Dalton is a Certified Athletic Trainer that graduated from Louisiana State University in 2014. He has experience training high caliber athletes with LSU baseball and woman’s soccer. He also has 2 years of experience working with young high school athletes to increase their athletic ability on the field and maintain injury free performance throughout their respective seasons. Dalton returns to us from a one year residency program in Houston were he furthered his knowledge in manual therapy and gained experience in the high school setting. He looks forward to reaching out to the young athletes to teach the importance of flexibility, explosiveness, and agility to reach maximum athletic performance. 

Megan LaFrance

NETA Certified Spin Instructor

Group Fitness Instructor 

Personal Trainer

Megan is born and raised a southern girl. When discovering indoor cycling, she immediatly fell in love. The lights, energy, and energizing atomosphere instantly hooked her. Megan's classes are the perfect combination of fun and fitness by deliverying a challenging ride with motivation and music. You will be encouraged to find the connection between resistance and rhythm by riding to the beat of the music. Megan does an amazing job of encourging riders to believe in themselves, let go of their fear, and push past their thoughts of impossibility. When she takes the stage and the music drops, be ready for a fun and calorie bursting ride. We promise you will leave her class feeling empowered and encouraged to achieve all of your goals on the bike and in your life. Contact us today to schedule your ride!

Ann (Riecke) Dowdy

Certified Personal Trainer- Fitour

Certified Spin Instructor- Madd Dogg Athletics 


Ann is a diehard fitness enthusiast who is passionate about living a healthy lifestyle and enjoys helping everyone with their fitness experience.  She personally enjoys running/walking ½ Marathons, 10K races, 5K’s races, & strength training.  Ann lives in Mandeville and enjoys morning walks on the Lakefront, researching healthy recipes & keeping up to date on the latest health news.

With a warm smile Ann encourages everyone to challenge themselves and do their best.  No matter if you are looking to strength train, improve your endurance, or train for a race you can contact Ann to help guide you with a fitness plan.


Brenda Kelly

Certified Yoga Instructor 


Brenda Kelly began her career in yoga after several years of training under, good friend and guru, Krystal Hennager. She received her yoga teacher certifications through AAAI-ISMA; and numerous hours of specialized yoga training certifications through Yoga International. She is also trained and certified in adult and child CPR and how to properly use an AED to administer help in an emergency. 

Her teaching skills incorporate movement with the breath, with focus on ujjayi pranayama (victorious breath or ocean breath). This type of deep breathing, in and out through the nose, helps to create and maintain internal heat in the body. This heat benefits the muscles and helps to increase flexibility. This controlled breathing also helps boost the focusing power of the mind and concentration.

Brenda's classes range from restorative yoga (beginner) to power yoga (advanced). Most of her classes include a warm up & centering, deep stretching, vinyasa flow, asanas (yoga poses), balancing, and a cool-down period of relaxation and mindful meditation. She recognizes that not every person is made the same, and we are each on our own individual journey. Classes are designed around the needs of the participants, with tools, such as blocks and straps, available as needed.

Tracy Woodie


Certified Pilates Instructor


Tracy is a native from Louisiana and is a single mom with 2 boys. She works as a paraprofessional for St. Tammany Parish School Board taking care of children with special needs. Tracy has experience teaching a variety of group fitness classes and has a passion with Pilates Mat. Her class challenges your core, glutes, and flexibility as she guides you through simple yet effective movements. Tracy also has experience working for Chevron in the wellness department. We are thrilled to have Tracy on board and cannot wait to see her flurish as a trainer in our facility.

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